IN A THEATRICAL TRAFFIC JAM, DAVID GIGUÈRE SINGS TO HIMSELF AND TO THE OTHER PASSENGERS WHO ARE STALLED IN THEIR VEHICLES.
In this piece directed by Romain F. Dubois and shot by Ménad Kesraoui, we explore the familiar moment of being stuck in traffic. An impressive number of people are isolated from each other in their cars. They find a sense of commonality while sharing the same circumstance, in the same space, at the same moment.
Through the expressionist art direction of Félix Poirier, this music video is brings magic and the grandiose to the surface of a mundane banality.
A COLOURFUL PERSPECTIVE ON A BLAND, EVERYDAY MOMENT